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      <title><![CDATA[Native Blogs]]></title>
      <link><![CDATA[http://www.themakingofnative.co.za]]></link>
      <description><![CDATA[                    ]]></description>
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         <title><![CDATA[native RSS]]></title>
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         <link><![CDATA[http://www.themakingofnative.co.za]]></link>
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   <pubDate>
      Thu, 17 May 2012 15:54:55 +0200
   </pubDate>
   <title><![CDATA[Sappi Project Defines NATIVE User Experience Skills ]]></title>
   <description><![CDATA[In early 2010 paper giant Sappi saw the need to reinvigorate its digital properties and NATIVE successfully completed this redesign. The experience and insight gained into User Experience from this redesign of Sappi’s external site we’re now translating into our current internal site project. 






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   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=3004&amp;sn=Detail</link>
   
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   <pubDate>
      Thu, 17 May 2012 15:26:58 +0200
   </pubDate>
   <title><![CDATA[Social Experiences in Tourism: Think beyond Social Media]]></title>
   <description><![CDATA[Social media and digital causes smart people to make stupid decisions. When we hear ‘digital’, we think technology and websites first but tend to forget about the experience the user will have with our products. 


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   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2972&amp;sn=Detail</link>
   
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   <pubDate>
      Fri, 04 May 2012 11:06:07 +0200
   </pubDate>
   <title><![CDATA[Sound Reactive Music Visualiser for Blind Tiger Sessions ]]></title>
   <description><![CDATA[Recently Woodstock’s Lovell Gallery hosted SA muso and now artist Arno Carstens with a host of other popular and accomplished musicians as part of the Arno Plus and Blind Tiger Sessions


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   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2863&amp;sn=Detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2012 16:07:41 +0200
   </pubDate>
   <title><![CDATA[SHOULD B2B COMPANIES BE THINKING ABOUT A SOCIAL MEDIA STRATEGY?]]></title>
   <description><![CDATA[While there is little debate over the effectiveness of a Business to Consumer (B2C) social media strategy, the jury amongst the country’s leading CEO’s appears to be out on the effectiveness of a Business to Business (B2B) social media strategy with just 25% of B2B marketers having a formal social media strategy in place.


]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2819&amp;sn=Detail</link>
   
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   <pubDate>
      Fri, 04 May 2012 11:17:27 +0200
   </pubDate>
   <title><![CDATA[NATIVE Boosts Turbovite’s Social Capital  ]]></title>
   <description><![CDATA[The Turbovite brand and products are synonymous with energy making it a perfect addition to NATIVE’s burgeoning portfolio.


]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2815&amp;sn=Detail</link>
   
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   <pubDate>
      Tue, 10 Apr 2012 17:46:27 +0200
   </pubDate>
   <title><![CDATA[Social upliftment is key at 2012 Mobile World Congress]]></title>
   <description><![CDATA[Advancements in mobile and the positive effects these will have on emerging markets was the general theme of the 2012 Mobile World Congress held in Barcelona from 27 February to 1 March. 




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   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2804&amp;sn=Detail</link>
   
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   <pubDate>
      Wed, 04 Apr 2012 11:55:15 +0200
   </pubDate>
   <title><![CDATA[NATIVE WELCOMES NEW EXECUTIVE CREATIVE DIRECTOR]]></title>
   <description><![CDATA[NATIVE enthusiastically welcomes new Executive Creative Director Jonathan Mckenzie who joined the tribe on 20 March.]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2769&amp;sn=Detail</link>
   
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   <pubDate>
      Tue, 27 Mar 2012 13:59:30 +0200
   </pubDate>
   <title><![CDATA[Help us #CloseTheTap]]></title>
   <description><![CDATA[Somewhere in Cape Town, South Africa, a tap is running – and we need you to help us close it!


]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2753&amp;sn=Detail</link>
   
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   <pubDate>
      Thu, 22 Mar 2012 14:04:57 +0200
   </pubDate>
   <title><![CDATA[Sanofi chooses NATIVE to develop iPad app]]></title>
   <description><![CDATA[When one of the world’s largest pharmaceutical companies recently approached NATIVE to develop an iPad application for its sales force, the team set to work to develop what was to become an award winning piece of work.

]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2739&amp;sn=Detail</link>
   
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   <pubDate>
      Fri, 16 Mar 2012 10:13:00 +0200
   </pubDate>
   <title><![CDATA[FACING THE ‘INNOVATOR’S DILEMMA’]]></title>
   <description><![CDATA[Companies are facing a dilemma when it comes to the creation and implementation of digital strategies. Kevin Lourens, Chief Growth Officer at NATIVE, believes the key challenge for brand owners and marketers is to pick the correct partner to navigate marketing and advertising in the digital age.
]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2726&amp;sn=Detail</link>
   
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   <pubDate>
      Fri, 09 Mar 2012 11:59:55 +0200
   </pubDate>
   <title><![CDATA[TALKING HEADS: Delicate art of giving your brand away]]></title>
   <description><![CDATA[Social media is changing how people relate to brands. Jason Xenopoulos helps companies find new approaches.
]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2704&amp;sn=Detail</link>
   
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   <pubDate>
      Tue, 06 Mar 2012 13:13:31 +0200
   </pubDate>
   <title><![CDATA[How Facebook Became the Web]]></title>
   <description><![CDATA[How did Facebook go from being a place to share embarrassing photos to being the most important place on the Internet?









]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2689&amp;sn=Detail</link>
   
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   <pubDate>
      Wed, 04 Apr 2012 12:20:57 +0200
   </pubDate>
   <title><![CDATA[Enter the Dragon]]></title>
   <description><![CDATA[According to Chinese Astrology, 2012 is the Year of the Dragon. The Dragon is the mightiest of all the 12 signs. It symbolizes strength, dominance and good luck. But 2012 is not just the year of the Dragon; it is the year of the Water Dragon – the Black Dragon.  

























]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2625&amp;sn=Detail</link>
   
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   <pubDate>
      Tue, 31 Jan 2012 12:44:31 +0200
   </pubDate>
   <title><![CDATA[NATIVE’s Jarred Cinman steps up as deputy chair for DMMA]]></title>
   <description><![CDATA[Chief Inventor and one of the founders of NATIVE, Jarred Cinman, was recently elected  as deputy chair for the DMMA for 2012. 
]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2620&amp;sn=Detail</link>
   
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   <pubDate>
      Fri, 18 Nov 2011 15:25:58 +0200
   </pubDate>
   <title><![CDATA[The Digital Edge Live – The Ultimate Showdown in Digital Marketing]]></title>
   <description><![CDATA[In this dynamic industry we as digital marketing enthusiasts expect nothing less than innovative events that provide the forum to delve into and challenge the newest developments in the digital space.
]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2502&amp;sn=Detail</link>
   
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   <pubDate>
      Thu, 16 Feb 2012 09:21:23 +0200
   </pubDate>
   <title><![CDATA[NATIVE Bags Five Pixels at The Bookmark Awards 2011]]></title>
   <description><![CDATA[NATIVE proudly took home five Bookmark awards following the glamorous fourth rendition of the inaugural  Award ceremony held at Pigalle in Cape Town on 10 November. The Bookmarks, a DMMA initiative, recognises innovation in digital media and internet-based work for both agencies and online publishers; judged by local and international industry figureheads from both the digital publishing and advertising disciplines.


]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2493&amp;sn=Detail</link>
   
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   <pubDate>
      Wed, 01 Feb 2012 16:46:24 +0200
   </pubDate>
   <title><![CDATA[NATIVE cracks 12 finalists at 2011 Bookmark Awards]]></title>
   <description><![CDATA[The Bookmark Awards 2011 have announced that NATIVE has landed 12 finalists in various categories including Best Agency.


]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/featured-blog?oid=2450&amp;sn=Detail</link>
   
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   <pubDate>
      Wed, 29 Feb 2012 08:31:06 +0200
   </pubDate>
   <title><![CDATA[Fashionistas Flock to Foschini’s New Website]]></title>
   <description><![CDATA[Foschini’s collaboration with the country’s largest, fully-integrated digital agency, NATIVE, has brought about the inspired creation of a new website, <a href="http://www.foschini.co.za">www.foschini.co.za</a>, that is both cutting-edge and progressive. 



]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/blog?oid=2390&amp;sn=Detail</link>
   
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   <pubDate>
      Fri, 07 Oct 2011 11:47:15 +0200
   </pubDate>
   <title><![CDATA[Loerie win for Visi work]]></title>
   <description><![CDATA[NATIVE was awarded the special Vodacom Mobile Award and a silver Loerie Award for our VISI iphone app (http://bit.ly/j793On) as well as a second silver award for the VISI website (www.visi.co.za).


]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/blog?oid=2389&amp;sn=Detail</link>
   
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   <pubDate>
      Wed, 07 Sep 2011 14:07:19 +0200
   </pubDate>
   <title><![CDATA[C is for Creativity]]></title>
   <description><![CDATA[NATIVE recently created an augmented reality feature for AdVantage magazine.  We were given a challenge by the advertising magazine to take part in their initiative giving young agencies (10 years or younger) the opportunity to interpret creativity in advertising. ]]></description>
   <link>http://www.themakingofnative.co.za/native/content/en/native/blog?oid=2285&amp;sn=Detail</link>
   
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